• Exclude test & staging traffic from GA4 using GTM
• Create a debug & hostname switch
• Flag potential bot traffic
• Check important GA4 property & stream settings to improve data quality
• Tipps and tricks for better GA4 data qualitity
• Use the Browser Console and the Network tab for debugging Analytics and Ads requests
• Best practice debugging process

Trainer: Kristina von der Bank with Marcus Stade & Patrick Mohr