• Comparing different tracking approaches
  – Client-side tracking
  – Client-side tracking with Google Tag Gateway
  – Server-side tracking
  – Server-side tracking with a subdomain / CNAME cloaking
  – Server-side tracking with same-origin
  – Server-side tracking with same-origin and first-party scripts
  – Server-side tracking with same-origin and Google Tag Gateway
• When does each approach make sense?
  – Ad blocking
  – Cookie lifespan
  – Request encryption
  – Costs and implementation effort

Trainer: Jenny Bachmann & Fabian Lampe
with Marcus Stade & Patrick Mohr